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This web site safety-boots-online.co.uk has the following in the homepage, "To Purchase from our company site." We noticed that the webpage also stated " CAT Safety Boots Shoes and Trainers." It also said " Dickies Safety Boots and Shoes. Dr Martens Safety Boots and Shoes. Himalayan Safety Boots and Shoes. Lee Cooper Safety Boots and Trainers. Toesavers Safety Boots and Shoes. Ladies Safety Boots and Shoes. Large Size Boots, Shoes, Trainers and Wellies. Size 13 Safety Boots, Shoes, Trainers and Wellies." The header had Safety Boots and Shoes as the highest ranking optimized keyword. It is followed by CAT Safety Boots, Dewalt Safety Boots, and Dickies Safety Boots which isn't as ranked as highly as Safety Boots and Shoes. The next words safety-boots-online.co.uk used was Dr Martens Safety Boots. Himalayan Safety Boots was included but might not be understood by search crawlers.